"Nintendo is quickly becoming irrelevant."
"The Switch will flop."
"The Switch will end up like the Wii U."
"Nintendo should just go third party."
Words spoken by detractors, skeptics and haters.
Right behind the Virtual Boy, the Wii U is Nintendo's second biggest flop and I say that as someone that really loved the system. After the runaway success that was the Wii, Nintendo was hoping for a repeat performance with the Wii U but awful marketing and name confusion ensured that the system only sold over 13.56 million units during it's entire life span. Faith that Nintendo could produce a console that could perform well as well as overall moral with the company for a lot of people, was at an all time low.
In a brilliant stroke of advertising, Nintendo pumped out an ad for this year's Super Bowl, as always an event viewed by millions. Gamers at large were already aware that the Switch was coming thanks to the console's reveal months before the Super Bowl, but there still plenty of people who were unaware of the console's coming. That ad ensured that everyone on the planet knew about the Switch and unlike the Wii U, the message of what the console was was as clear as crystal. Fittingly, Nintendo used Imagine Dragon's Believer as background music for the ad.
We haven't even gone into the holiday season and the Switch has already sold 4.7 million units worldwide as of June. That is nothing short of mind blowing. Consider that the Switch hasn't even been on the market for six months and it is selling at an extremely rapid pace. The Switch also had (and continues to have) supply issues and it still manage to bring in some very impressive numbers so early in the console's life. Yet, some can't fathom that a Nintendo console could be so successful so fast. Because haters gonna hate, they downplay the Switch.
|Anyone that owns a Switch more than likely picked|
up Breath of the Wild.
|ARMS, a new IP that released on June 16th, has|
already sold 1.18 million worldwide.
Another reason for the Switch's runaway success is the advertising. Most ads for the Wii U were cringe worthy. Switch ads? Not only are they vastly superior but they are being aired consistently. Whether I'm watching TV or videos on YouTube, escaping a Switch ad is near impossible, which isn't a bad thing. The ads are short, to the point while driving home what the Switch is about. Stay aggressive with those ads, Nintendo.
|Mighty Gunvolt Burst, a Mega Man-style game exclusive|
to the Switch and 3DS.
No matter how much haters want to dismiss the Switch's performance, it won't change the fact that it is selling like crazy. Nintendo took a hard fall with the Wii U but even when so many were saying that the company was done, they proved just how wrong the naysayers were. Nintendo knew what they were doing when they used the song Believer in that Super Bowl ad.